Focus On: The Garfield Group Holiday Project

The New Year has turned and we are still abuzz with talk about the Garfield Group and their day of volunteering with the Norris Square Civic Association. The day was a terrific success, as volunteers from the Garfield Group designed, traced and painted a beautiful village scene for the Norris Square Daycare Center, creating a lively, bright, and beautiful indoor playground space. The children, while initially shocked by how different their play space looked, were thrilled with the colorful walls and fun new toys. Many of them shrieked and squealed as they tried out the ball pit and basketball net. The teachers were also smiling as the children jumped up and down with excitement.

Another great reaction was that of Miriam Pineiro, the center’s director, who cried when entering the new playground. She expressed her thanks for the Garfield Group on behalf of everyone including the children, families and staff.

Garfield Group Reflections:

Kevin Jurrens, Account Supervisor, Garfield Group Public Relations, said, “This was a great experience. It was a lot of hard work, but extremely rewarding to see the children come in at the end of the day and the joy our efforts brought them.”

Nicole Boyd, Associate Creative Director, Garfield Group Branding talked about the process from planning to execution, “We were concerned that with such a great undertaking we might not be able to finish everything in one day, but everyone worked extremely hard and the playground looked great afterwards. I was really proud of how well everyone embraced the project.”